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Beiersdorf’s Sales Rise 3.1% in 2010

Sales gain in a realignment year.

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By: TOM BRANNA

Editor

The Beiersdorf Group’s sales and earnings for fiscal year 2010 were within the target range announced on December 10, 2010. The Group’s preliminary results for 2010 show nominal sales growth of 7.7% to €6,192 million (previous year: €5,748 million). On a like-for-like basis, sales were up 3.1% on last year. Sales by the consumer business segment (organic) increased by 1.6% to €5,320 million (previous year: €5,011 million). However, performance in the global consumer markets varied substanti...

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